Cheryl Russell

Agency Marketing

Picture it…the year was 1967. Cheryl Russell, a college freshman, is one of three female Marketing majors at California State Polytechnic University, Pomona. As she tells it, in those days if she had $100 for every time she was asked whether she was majoring in grocery stores, she could have retired years ago.

Grateful that was not the case, Cheryl has more than 40 years of experience igniting her imagination and professional expertise in every aspect of marketing communications. She’s thrived in careers as a television news director, travel consultant, nonprofit development director, and business owner.

Her creative marketing ideas increased viewership 27% at KBAK-TV (ABC), annually produced $5 million in travel sales (1981-90) and from 1991-2005 garnered over $10 million for three large Orange County nonprofits. In 2005, she established CR Productions, a projects-based business providing marketing communications services including marketing campaigns, statistical analysis, PR/media support, website content development, and creative for publications and video. Informally, she describes herself as a word ninja, a CIO (chief imagination officer) and Thankyouologist. David Epstein, author of the New York Times bestselling book, Range, would call her a generalist who triumphs in a specialized world.

A newspaper columnist for nearly 10 years, Cheryl describes it as a written version of the late Andy Rooney’s commentary on 60 Minutes. She is also the author of four books and a feature writer for magazines. A native of Southern California, Cheryl enjoys hiking, line dancing dancing, and leading a laughter class for over 11 years at the senior community where she resides in Laguna Woods.

Our July 4th trivia tribute!

Our July 4th trivia tribute!

It’s that time again when America lets freedom ring, the ice cream sings, and the grill is king. So, are you ready to celebrate the Fourth of July with fireworks in the sky? We’d like to contribute to your holiday festivities with a serving of trivia tidbits about fireworks – a “fat-and-calorie-free” snack you can share with others while awaiting this year’s latest pyrotechnic performance.

Meet The Expert: Dr. Tobias Lindig

Meet The Expert: Dr. Tobias Lindig

Founder of the German medical technology company AIRAmed which recently announced AIRAscore, a medical image management and processing system to assist physicians in early detection of Alzheimer’s and other dementias.

Why the name matters

Why the name matters

Brands make promises and consumers put their trust in brands. What can be considered the most important piece of brand development? Some experts say it’s the company name. So, how do company founders choose a name?

And the winner is…

And the winner is…

Congratulations goes to Pazanga Health’s Digital Marketing & Social Media Lead Sarah Bricker, who was recently named the winner of a Gold Stevie® Award in the Digital Marketing & Social Media Manager category for Social Media Manager of the Year in the 22nd Annual American Business Awards®.

Book Review: The Four Workarounds by Paulo Savaget

Book Review: The Four Workarounds by Paulo Savaget

Paulo Savaget is a consultant and entrepreneur who specializes in teaching successful business solutions obtained from non-traditional strategies employed by atypical organizations and individuals. In his book, The Four Workarounds, he emphasizes the importance of concepts implemented in the Amazon more than those of corporate Amazon.

Look what’s tip toeing through the tulips!

Look what’s tip toeing through the tulips!

It’s boxy and costs the same as a sports car. Yet tulip farmers across the Netherlands would rather spend $200,000 on a new high-tech AI robot named Theo developed to root out sick tulip bulbs that can compromise the famous patchwork quilts of color.

Hearts day love

Hearts day love

For last year’s Valentine’s Day, Americans spent $26 billion on treats for their sweethearts and another $2 billion on their pets. We think it’s time to throw a bone to our precious pooches and show some pet love this February 14th.

Level up your next walk with this one thing

Level up your next walk with this one thing

Yoga and tai chi participants know it well. Athletes use it to center themselves before taking a free throw or stepping into the batter’s box. And everyone can use their breath to improve the benefits of daily walks.