Google Glass is Coming to Healthcare
Depending on whom you talk to, Google Glass is either the next essential digital tool, think iPhone, or the newest toy for the ultimate geek, i.e., the Segway. Whatever you think of Glass, the wearable computer with an optical head-mounted display is poised to...
Future is Bright for Medtech Careers!
With an aging population that is living longer, orthopedics is one of the fastest growing medtech sectors. With millions of active seniors jogging, biking, and playing tennis, hips, knees and spines are wearing out. Companies that make orthopedic implants, surgical...
Medtech Emerging in Forensics
The term forensic means “to bring to court,” and forensic medicine is playing an ever-larger role in courtroom proceedings. Forensic experts who link medical knowledge and legal procedures deal with cases concerning genetic relationships and the causes and time of...
Is Wearable Computer Technology in Your Future?
When the first iPhone was introduced a mere 7 years ago, only a few visionaries saw the device as the latest development in medtech. Today, with 1.75 billion smartphones in use, the devices are revolutionizing the way people monitor their health. Sales of wearable...
Following the Gluten Free World
In May 2014, late-night talk show host Jimmy Kimmel sent a camera crew out to streets of Los Angeles to interview people who said they were on gluten-free diets. However, none of the interviewees were able to define gluten. They just heard it was bad. And with a name...
What's New in the world of Medical Aesthetics?
Beauty may only be skin deep but don’t tell that to the growing number of Americans clamoring for Botox, dermal fillers, anti-aging treatments, and other medical aesthetics services. While cosmetic surgery was once considered a luxury for the rich, the baby boomer...
Do You Know Your de novo?
In July 2012, the Food and Drug Administration Safety and Innovation Act (FDASIA) was signed into law. The act makes major changes in the way certain medical devices are considered during pre-market review. The complex law made changes to the de novo reclassification...
Client, Know Thyself
So, you know you need a firm to help your communication efforts and you’ve spent the past month constructing the perfect request for proposal to ensure you find just the right partner for you. What could possibly go wrong? A lot, actually. Most RFPs are built to give...
Calhoun Vision Selects Nobles
CALHOUN VISION SELECTS NOBLES GLOBAL COMMUNICATIONS AS AGENCY OF RECORD MARINA DEL REY, Calif. – June 24, 2014 – Strategic healthcare communications firm Nobles Global Communications has been selected as the agency of record for Calhoun Vision, developer of a...