Is your sleep tracker keeping you awake?

In 2023, 41.4% of people worldwide used sleep trackers, a $2.22 billion market. Promising better rest, experts warn they might fuel anxiety instead. So, while they claim to enhance your slumber, are sleep trackers your secret to sweet dreams or just data-driven drama?

Do You Know Your de novo?

In July 2012, the Food and Drug Administration Safety and Innovation Act (FDASIA) was signed into law. The act makes major changes in the way certain medical devices are considered during pre-market review. The complex law made changes to the de novo reclassification...

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Client, Know Thyself

So, you know you need a firm to help your communication efforts and you’ve spent the past month constructing the perfect request for proposal to ensure you find just the right partner for you. What could possibly go wrong? A lot, actually. Most RFPs are built to give...

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Calhoun Vision Selects Nobles

CALHOUN VISION SELECTS NOBLES GLOBAL COMMUNICATIONS AS AGENCY OF RECORD MARINA DEL REY, Calif. – June 24, 2014 – Strategic healthcare communications firm Nobles Global Communications has been selected as the agency of record for Calhoun Vision, developer of a...

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Major News out of ASCO 2014

The American Society of Clinical Oncology (ASCO) is a professional organization representing 35,000 physicians who specialize in cancer treatment. Every year at its annual meeting ASCO releases hundreds of scientific research papers of interest to physicians,...

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Keeping the Customers Satisfied

When the Affordable Care Act was passed, the law created something known as the Partnership for Patients. The program is aimed at reducing hospital acquired conditions and readmissions while improving the relationship between healthcare professionals and patients....

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The Agency Model Is Dead. RIP!

Many within the PR business consider “agency” a dirty word. It’s little wonder. Having spent half my career at traditional PR agencies, I have witnessed first-hand the common denominators that create this image. Whether independent or a large firm, the typical culture...

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