What's New in the world of Medical Aesthetics?
Beauty may only be skin deep but don’t tell that to the growing number of Americans clamoring for Botox, dermal fillers, anti-aging treatments, and other medical aesthetics services. While cosmetic surgery was once considered a luxury for the rich, the baby boomer...
Do You Know Your de novo?
In July 2012, the Food and Drug Administration Safety and Innovation Act (FDASIA) was signed into law. The act makes major changes in the way certain medical devices are considered during pre-market review. The complex law made changes to the de novo reclassification...
Client, Know Thyself
So, you know you need a firm to help your communication efforts and you’ve spent the past month constructing the perfect request for proposal to ensure you find just the right partner for you. What could possibly go wrong? A lot, actually. Most RFPs are built to give...
Calhoun Vision Selects Nobles
CALHOUN VISION SELECTS NOBLES GLOBAL COMMUNICATIONS AS AGENCY OF RECORD MARINA DEL REY, Calif. – June 24, 2014 – Strategic healthcare communications firm Nobles Global Communications has been selected as the agency of record for Calhoun Vision, developer of a...
Major News out of ASCO 2014
The American Society of Clinical Oncology (ASCO) is a professional organization representing 35,000 physicians who specialize in cancer treatment. Every year at its annual meeting ASCO releases hundreds of scientific research papers of interest to physicians,...
Calhoun Vision Select Nobles Global
CALHOUN VISION SELECTS NOBLES GLOBAL COMMUNICATIONS AS AGENCY OF RECORD MARINA DEL REY, Calif. – June 24, 2014 - Strategic healthcare communications firm Nobles Global Communications has been selected as the agency of record for Calhoun Vision, developer of a...
What is Health Literacy and Where Can You Get it?
The Institute of Medicine calls health literacy the “Prescription to End Confusion,” but understanding medical information is not as simple as taking a pill. As the Consumer Health Information Coordinator Michelle Eberle writes, health literacy “requires a complex...
Keeping the Customers Satisfied
When the Affordable Care Act was passed, the law created something known as the Partnership for Patients. The program is aimed at reducing hospital acquired conditions and readmissions while improving the relationship between healthcare professionals and patients....
The Agency Model Is Dead. RIP!
Many within the PR business consider “agency” a dirty word. It’s little wonder. Having spent half my career at traditional PR agencies, I have witnessed first-hand the common denominators that create this image. Whether independent or a large firm, the typical culture...