Major News out of ASCO 2014
The American Society of Clinical Oncology (ASCO) is a professional organization representing 35,000 physicians who specialize in cancer treatment. Every year at its annual meeting ASCO releases hundreds of scientific research papers of interest to physicians,...
Calhoun Vision Select Nobles Global
CALHOUN VISION SELECTS NOBLES GLOBAL COMMUNICATIONS AS AGENCY OF RECORD MARINA DEL REY, Calif. – June 24, 2014 - Strategic healthcare communications firm Nobles Global Communications has been selected as the agency of record for Calhoun Vision, developer of a...
What is Health Literacy and Where Can You Get it?
The Institute of Medicine calls health literacy the “Prescription to End Confusion,” but understanding medical information is not as simple as taking a pill. As the Consumer Health Information Coordinator Michelle Eberle writes, health literacy “requires a complex...
Keeping the Customers Satisfied
When the Affordable Care Act was passed, the law created something known as the Partnership for Patients. The program is aimed at reducing hospital acquired conditions and readmissions while improving the relationship between healthcare professionals and patients....
The Agency Model Is Dead. RIP!
Many within the PR business consider “agency” a dirty word. It’s little wonder. Having spent half my career at traditional PR agencies, I have witnessed first-hand the common denominators that create this image. Whether independent or a large firm, the typical culture...
Can We Teach Compassion?
When a nurse says “The doctor will see you now,” the doctor might not really be seeing you. According to a 2013 study by Johns Hopkins University, a large majority of young doctors fresh out of medical school failed to use common communication skills with hospitalized...
Is There a Doctor in the House?
According to the Health Resources and Services Administration in May 2013, there was a shortfall of primary care physicians totaling 16,000. And that was before the Affordable Care Act was expected to add 30 million additional insured people to the healthcare system...
The Proactive Healthcare Future is Here
Nothing is more important to a person than his or her health, but millions remain uniformed and passive when it comes to healthcare. Passive consumers expect providers to take charge of their health, do not ask questions or provide information, and have complacent, or...
EU Pushes to Tighten Medtech Regulations
In 2011, it was revealed that the French firm Poly Implant Prothèses (PIP) had been using cheap, industrial silicone, not intended for medical purposes, in breast implants for a decade. As the world’s third largest global supplier of breast implants, the scandal...