To gaze or not?
New marketing research says not all ads require subjects to have direct eye contact. It depends if the ad is for emotional intent or to inform.
Birds, Butterflies, and MedTech?
Could Medtech history be in the making from the latest scientific explanation of how butterflies fly?
Antibiotics? Not so fast
Scientists are tackling the severe threats of bacterial resistance with a dedicated research institute to address “overuse and misuse” of antibiotics.
CMS fast tracks breakthrough devices
CMS has just removed a key barrier that has hindered U.S. physicians and seniors from timely access to critical advancements in medical technology.
Dancing to the music
Robots can dance. They can also help healthcare facilities save costs, reduce facility waste, and improve patient care.
COVID’S mark on medtech
Experts think there’s no doubt the pandemic will continue to influence MedTech business decisions in the coming months and years.