Why the name matters
Brands make promises and consumers put their trust in brands. What can be considered the most important piece of brand development? Some experts say it’s the company name. So, how do company founders choose a name?
Brands make promises and consumers put their trust in brands. What can be considered the most important piece of brand development? Some experts say it’s the company name. So, how do company founders choose a name?
Mirror, mirror on the wall…what is the future of tech-driven, health-monitoring bathrooms? Innovative fixtures are already used in top hospitals and hotels. Is your bathroom next?
Mistakes are a part of being human. We make them, learn from them and move on. Yet, generally speaking, we don’t like making them in the first place. Good news! Your brain…
Yoga and tai chi participants know it well. Athletes use it to center themselves before taking a free throw or stepping into the batter’s box. And everyone can use their breath to improve the benefits of daily walks.
The project cost nearly $500 million in federal funding. It spanned over 10 years and across three continents. More than 250 researchers contributed to the results. The results of what?
Shhh! Can you hear the sounds of silence? Unless you’re wearing noise-cancelling headphones or canoeing on Ecuador’s Zabalo River where silence is protected, chances are you are living in noise pollution.