by Jill Hoffman | Jul 7, 2014 | Editorial
So, you know you need a firm to help your communication efforts and you’ve spent the past month constructing the perfect request for proposal to ensure you find just the right partner for you. What could possibly go wrong? A lot, actually. Most RFPs are built to give...
by Laura Nobles | Mar 31, 2014 | Editorial
Many within the PR business consider “agency” a dirty word. It’s little wonder. Having spent half my career at traditional PR agencies, I have witnessed first-hand the common denominators that create this image. Whether independent or a large firm, the typical culture...
by Jill Hoffman | Jan 21, 2014 | Editorial
Trends in medical education are being affected by the collision of two big numbers—30 million and 76 million. Thirty million represents the number of formerly uninsured people who are expected to purchase health insurance under the Affordable Care Act a.k.a....
by Jill Hoffman | Sep 18, 2013 | Editorial
The healthcare industry is big and getting bigger, worth nearly $2 trillion in 2012. The medtech industry generated $110 billion in the United States and $44 billion in exports. But even as U.S. companies lead the world in research, innovation, and manufacturing,...
by Jill Hoffman | Sep 12, 2013 | Editorial
If there were a super-drug that could reduce the mortality rate for patients with heart disease by 76%, it would be considered the medical discovery of the century. While no such drug exists, a program called Collaborative Cardiac Care Service (CCCS) instituted by...
by Jill Hoffman | Aug 28, 2013 | Editorial
There are more than 5,750 hospitals in the United States. In 2012, they treated nearly 36 million patients. Millions more were treated on an outpatient basis at the nation’s more than 15,000 urgent care centers and other health care clinics. And a new type of...
