Book Review: Work Together Anywhere
Work Together Anywhere by Lisette Sutherland & K. Janene-Nelson Self-isolation. Social distancing. Quarantined. Two years ago, Lisette Sutherland, an international champion of virtual team strategies had no idea when she wrote the book, Work Together Anywhere how...
Book Review: POP! by Sam Horn
Book Review: POP! by Sam Horn Sam Horn is the author of POP!—an acronym for Purposeful, Original, and Pithy. This book takes messaging to the height of marketing genius with chapters chock full of ideas and step-by-step approaches plus, impressive examples of how...
Meet the Expert: Virginia A. Lang
We talked to Virginia and discussed the the importance of using human factors engineering at the onset of new product development to produce products more efficiently and timely with greater potential for approval.
Meet the Expert: Carrie M. Kuehn, MA, MPH, LPD, RAC
We spoke with Carrie about what Patient Preference is and why device companies should care.
Meet the Expert: Gasper Patrico
We asked Gasper to share his insight on how businesses can leverage cultural strategy as a powerful marketing tool and see their competitors in the rearview mirror.
Expert Insights: An Interview with Diana T. Chingos, MS, MFA, Cancer Patient Advocate & Consultant
Diana T. Chingos started her work as a cancer patient advocate, helping newly diagnosed cancer patients with treatment and research participation decision-making, following a cancer diagnosis of her own. She co-created and led a patient and family advisory council at...
Expert Insights: An Interview with Sajini Thomas, Global Integrated Reimbursement Services, Inc.
Sajini Thomas is the president of Global Integrated Reimbursement Services, Inc. (GIRS), a company with more than 14 years of consulting expertise helping clients navigate the complex reimbursement landscape to improve market uptake of pharmaceuticals, biologics,...
Expert Insights: An Interview with Paul Blaise, Blaise Media
Paul Blaise is the principal of Blaise Media, a video marketing project studio with deep experience in healthcare. A long-time partner of Nobles Global Communications, Paul has more than three decades of experience in video, programming, creative and production, and...
Expert Insights: An Interview with Brad Perriello, MassDevice
Brad Perriello cofounded MassDevice.com with Brian Johnson in 2009. Since then, the online publication has grown to become the go-to source for quality news coverage on the med-tech industry with more than 100,000 readers a month. We talked with Brad about MassDevice,...