Meet the Expert: Kristen Strauch
Meet the Expert: Kristen Strauch Executive Director, American Cancer Society – West Region Kristen Strauch is the Executive Director of the American Cancer Society (ACS), West Region, Southern California, Nevada markets. Her background in for-profit healthcare changed...
Meet the Expert: Virginia A. Lang
We talked to Virginia and discussed the the importance of using human factors engineering at the onset of new product development to produce products more efficiently and timely with greater potential for approval.
Meet the Expert: Carrie M. Kuehn, MA, MPH, LPD, RAC
We spoke with Carrie about what Patient Preference is and why device companies should care.
Meet the Expert: Gasper Patrico
We asked Gasper to share his insight on how businesses can leverage cultural strategy as a powerful marketing tool and see their competitors in the rearview mirror.