Integrated Marketing

Elevating Non-Invasive Brain Stimulation Technology

Achieved more than 3.4 million new consumers and HCPs plus impressive website and social media stats with an award-winning, fully integrated marketing campaign.

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Award-Winning Project

EPI

Services

Rebranding

Websites & Advertising

Digital Marketing & Social Media

3.4M

Impressions

125K

Engagements

70k

Link Clicks

Media Coverage

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Goals

Challenges

Approach

Develop new brand messaging, campaign theme, and style for a widely adopted, evidence-based neuromodulation therapy
Lead effort to develop further, evidence-based mechanism of action language with clarity and market understanding
Launch full integrated marketing approach including new digital, print, and organic/paid social media with influencer programs, multimedia and more

Results

Enabled client to grow brand voice and market presence with more than 3.4 million new consumers and HCPs
Improved organic ranking and traffic for key organic keywords, reduced bounce rate, and increased number of new users to site and session duration
Developed a fully engaged US-based consumer audience that drives daily conversation, organic testimonials and online referrals

Client Testimonial

Pazanga Health brought a thoughtful perspective to amplifying the Alpha-Stim® brand. Their work helped ensure that our digital and social communications accurately reflected the therapy’s clinical foundation, contributing to broader awareness among healthcare professionals and patients.

Brian Burke

President, EPI / Alpha-Stim