Augmedics made surgical history with xvision AR, turning two spine surgeries into national headlines, top surgeon demand, and investor momentum—despite launching mid-pandemic and under strict endorsement limits.
No items found.
Award-Winning Project
Augmedics
Services
New Category Development
National Media Blitz
New Product Launch
250
On-Message Stories
2
Nationally Syndicated Broadcasts
Media Coverage
No items found.
Goals
Generate awareness of groundbreaking surgical navigation technology in U.S.
Launch Augmedics xvision AR surgical guidance system
Drive interest from key surgeons and centers, as well as investors and strategics
Challenges
Product launched during height of COVID-19 pandemic
Early customer with strict anti-endorsement policy
Need to differentiate from the drawbacks of existing navigation systems
Approach
Collaborate with physicians, practices, and health systems performing first two spine surgeries
Utilize traditional materials to pre-pitch key local, national and trade press
Leverage procedural video and showcase patient success stories quickly post-op
Results
Major national, local and trade press coverage, with two nationally syndicated broadcast segments
Immediate technology demand from top spine surgeons
Intense investor resonance leading to Series C funding eight months after prior round
Client Testimonial
We credit Pazanga Health with helping us carve out a new category in AR navigation for spine surgery with the launch of our xvision system.
Even in the height and immediate aftermath of Covid when the news environment was saturated, they did a great job getting us both national and local attention via strategic storytelling and media relations.
This drove sustained interest from surgeons and investors alike.
Tim Murawski
Former President and Chief Commercial Officer, Augmedics
Lorem ipsum dolor sit amet consectetur. Id nibh in gravida iaculis nec felis at fringilla.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
We care about your data, and we use cookies only to improve your experience: personalizing content, delivering relevant ads, and analyzing traffic. Some cookies may share personal data with advertising partners.