Reinvigorating First Mover in Neuromodulation for Sight
By rebranding a 20-year legacy and spotlighting powerful patient-tech stories, we positioned the company as a visionary leader—earning 170+ stories, national CBS coverage, and over 86 million impressions ahead of its Gen 2 launch.
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Award-Winning Project
Second Sight
Services
Rebranding
Websites & Advertising
Trade Show Booth
National Media Blitz
170+
Stories
86M+
Readers
$791K
Equivalent Ad Value
Media Coverage
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Goals
Challenges
Approach
Develop new brand messaging, campaign theme, and style for 40-year-old product
Lead effort to develop new, evidence-based mechanism of action language
Launch full integrated marketing approach including new digital, print, and organic/paid social media with influencer programs, multimedia and more
Results
Credible positioning as pioneer and thought leader in field
170+ stories, 86,000,000+ viewers/readers, and equivalent advertising value of $791,202+
Gen 2 patient feature story on CBS This Morning nationally + 43 affiliate markets, with print coverage in Daily Mail, CNET, Science, Medscape and more
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