Cheryl Russell

Agency Marketing

Picture it…the year was 1967. Cheryl Russell, a college freshman, is one of three female Marketing majors at California State Polytechnic University, Pomona. As she tells it, in those days if she had $100 for every time she was asked whether she was majoring in grocery stores, she could have retired years ago.

Grateful that was not the case, Cheryl has more than 40 years of experience igniting her imagination and professional expertise in every aspect of marketing communications. She’s thrived in careers as a television news director, travel consultant, nonprofit development director, and business owner.

Her creative marketing ideas increased viewership 27% at KBAK-TV (ABC), annually produced $5 million in travel sales (1981-90) and from 1991-2005 garnered over $10 million for three large Orange County nonprofits. In 2005, she established CR Productions, a projects-based business providing marketing communications services including marketing campaigns, statistical analysis, PR/media support, website content development, and creative for publications and video. Informally, she describes herself as a word ninja, a CIO (chief imagination officer) and Thankyouologist. David Epstein, author of the New York Times bestselling book, Range, would call her a generalist who triumphs in a specialized world.

A newspaper columnist for nearly 10 years, Cheryl describes it as a written version of the late Andy Rooney’s commentary on 60 Minutes. She is also the author of four books and a feature writer for magazines. A native of Southern California, Cheryl enjoys hiking, line dancing dancing, and leading a laughter class for over 11 years at the senior community where she resides in Laguna Woods.

Dyslexia has its advantages

Dyslexia has its advantages

Some famous names such as Albert Einstein, Stephen Hawking, Steve Jobs and Sir Richard Branson have something in common. Are you surprised to hear that it’s dyslexia?

Thought to be a learning disability that affects one in five people, a recent study proves otherwise. Scientists claim….

The database debate

The database debate

Oracle’s bold vision to build a national medical records database has put this challenging issue back in the conversation with its recent acquisition of Cerner. We think it’s worth a snapshot look at the selected opinions of various experts.

What about Superman?

What about Superman?

Phone booths may seem like a 20th century invention. However, Paris introduced them in 1884 and a year later, New York City had installed 10,000 of them.

In May, NYC removed its last phone booth….

Now hear this…

Now hear this…

Lately, our ears have perked up plenty hearing about promising new solutions for deafness. We just had to share what we think are three of the most exciting advancements.

This is for the birds!

This is for the birds!

There is more to bird chirping than you may realize. Officially called birdsong, these natural sounds are used in business and educational settings, and researchers rely on their clarity and consistency to study environmental disturbances.

Is that music to your ears?

Book Review: Humor, Seriously

Book Review: Humor, Seriously

Laughter is big business. In their book, Humor, Seriously, authors Jennifer Aaker and Naomi Bagdonas have vividly written about “why humor is a secret weapon in business and in life.”

Something for your sweet tooth

Something for your sweet tooth

Doughnuts anyone? And while you’re dunkin’ one in your morning coffee, you can contemplate how the hole came to be in the middle…because it wasn’t always that way.

The story of what might seem to be about a contemporary confection actually had ancient beginnings, but we’re just going to cut to the chase

Do you smell a good idea here?

Do you smell a good idea here?

Can you imagine a smell library that stores data collected with biochemical sensors, optics and machine learning? Can you envision an AI-powered digital nose that uses similar receptors to those in your nose to smell whatever you can smell?

Sounding a bit too futuristic?

A formula for achieving ‘flow’?

A formula for achieving ‘flow’?

In the groove? In sync? In the flow? Whatever you call the state of mind associated with peak creativity and productivity, psychologists at Yale University say they have developed a mathematical theory to cultivate such a seemingly subjective experience. Is it possible to “be in the flow” with a formula?

What’s up in the clouds?

What’s up in the clouds?

From a recent interview with Dr. Taha Kass-Hout, chief medical officer and director of machine learning at Amazon Web Services, we captured some takeaways about the benefits of cloud computing for medical device design, manufacturing and capabilities/performance.

To your health!

To your health!

Today we’re proposing a toast to your health with a glass of water, cardamon seeds and some surprising synergistic food combos. Intrigued? Good!

Prehistoric man weighs in on back pain

Prehistoric man weighs in on back pain

For years, chronic back pain has perplexed doctors and patients alike. Yet a recently published study claims that Neanderthals suggest the reasons why. How could an early type of hominid that lived on planet earth between 200,000 to 30,000 years ago provide back pain insight in the 21st century?